Subrate
When ADREC introduced new rental regulations, conversations spread fast across every digital channel. Subrate continuously monitors sentiment, detects misinformation, and surfaces the concerns leadership actually needs to see — replacing manual channel-by-channel tracking.
Real-time
monitoring across every public channel
replacing manual tracking entirely
Misinformation
flagged before it spreads widely
Highest-impact
public concerns, automatically prioritized
AI-drafted
communication recommendations, ready to send
One source
of truth for public sentiment, not five dashboards
The Challenge
When ADREC introduced new rental regulations, public conversation spread rapidly across digital platforms — and leadership had no real-time way to see it. Sentiment, recurring questions, and misinformation about the changes were scattered across channels, with no single view leadership could act on quickly.
The Approach
Subrate does the listening and the drafting — your team still decides what goes out.
Reads the mood, continuously
Subrate monitors every tracked channel around the clock, classifying sentiment as conversations happen — not in a weekly report.
Catches spikes and misinformation early
Sudden shifts in volume or sentiment, and claims that don't hold up, get flagged the moment they emerge — before they spread further.
Sorts concerns by what matters most
Recurring public questions and concerns are grouped and ranked by frequency and risk, so leadership sees what actually needs a response.
Drafts the response, a person sends it
Subrate generates a recommended communication response — the comms team reviews and sends it, never the other way around.
The Results, In Detail
Faster response
Decisions that used to take days of manual monitoring now happen in hours, backed by evidence instead of guesswork.
Full coverage
Every tracked channel is monitored continuously — nothing depends on someone remembering to check.
Executive-ready
Leadership gets prioritized, plain-language recommendations, not a raw data dump to interpret.
Why It Matters
Capabilities
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