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CLOUDPULSE
2025
Branding
UX/UI
Web Development
Technologies
Figma
Node.JS
React
Illustrator
Photoshop
OVERVIEW
Cloudpulse is a music distribution service that initially relied heavily on various third-party tools to manage its operations. The platform lacked a centralized system, required manual song-by-song management, and had no white-label or branded experience. This created operational inefficiencies and limited the company’s growth potential. Cloudpulse partnered with Projecx to design and build a fully branded, in-house music distribution platform equipped with advanced business tools and AI-powered features.
Our Challenges
When Projecx took over the project, several major obstacles were identified:
Fragmented Workflow: The client was managing distribution processes manually, track by track, using disconnected third-party services.
No Brand Identity: The absence of a white-label solution meant Cloudpulse had no branded system to offer its users.
Limited Functionality: Existing tools lacked essential business features and offered no scalability or custom user experiences.
Our Approach
To revolutionize Cloudpulse’s infrastructure, Projecx adopted a product-focused development strategy designed to centralize operations, enhance functionality, and provide a seamless user experience:
In-House Distribution Platform
Full System Architecture: Designed and developed a proprietary music distribution system tailored to Cloudpulse’s business model.
White-Label Branding: Delivered a fully branded platform, allowing Cloudpulse to present a unique, professional user experience.
Feature-Rich Dashboard: Built intuitive tools for managing music distribution, content control, and reporting.
Business-Oriented Add-Ons
Custom Features Development: Introduced advanced modules for licensing, revenue tracking, and user access control.
Third-Party Integrations: Seamlessly connected key services within the new platform to streamline operations and reduce reliance on external tools.
AI-Powered Enhancements
User Journey Optimization: Integrated AI tools for smart content recommendations and workflow automation.
Metadata & Tagging Intelligence: Implemented AI solutions to assist with content organization and discoverability.
Operational Efficiency: Reduced manual effort through intelligent automation, enabling a more scalable and intuitive system.
Results & Impact
Centralized Platform: Unified all operations under one robust system, eliminating third-party dependencies.
Enhanced Brand Identity: Delivered a white-label solution that reinforced Cloudpulse’s presence in the music distribution space.
Business Transformation: Equipped the client with tools that redefined the platform’s capabilities and market offering.
AI Integration Success: Improved user experience and internal workflows through smart automation and intelligent system design.
Scalable Infrastructure: Prepared Cloudpulse for future growth and innovation through a modern, extensible tech stack.
