BWL

Category Development
Client BWL
Start Date 01 Feb 2022
Handover 02 Feb 2022

Industry

Food

Our Role

UX UI Designer

Establishment

2022

Project overview

Introducing the BWL Brand Mobile Application, a pioneering platform redefining dining experiences in the UAE. Connecting users with food influencers, our app offers a diverse selection of pre-made dishes while boasting a robust Loyalty Program.

The Challenge

The BWL mobile app simplifies dining in the UAE by providing users with pre-made dishes from food influencers. However, integrating influencer-created meals poses a challenge for maintaining quality and efficiency.

Solution

BWL tackles this challenge by empowering customers to customize their meals and allowing influencers to create and sell their own dishes on a unified platform. By facilitating seamless collaboration and maintaining quality standards, BWL enriches user experiences and fosters a vibrant culinary community in the UAE.

Design Workflow

Empathize

Thorough user research and persona development drive understanding of user needs and pain points, guiding strategic decision-making and feature prioritization.

Define

In the "Define" phase of a UI/UX project, we establish clear goals, user personas, and requirements to guide design decisions, ensuring alignment with user needs and business objectives.

Ideation

In the "Ideation" phase of a UI/UX project, we brainstorm and generate creative solutions to address user needs and project goals. This phase involves sketching, wireframing, and exploring multiple design concepts.

Prototype

In the "Prototype" phase of a UI/UX project, we turn design concepts into interactive models to test and refine. This phase involves creating low-fidelity or high-fidelity prototypes that simulate user interactions.

Test

In the "Test" phase of a UI/UX project, we validate our design solutions by gathering user feedback and observing interactions. This phase involves usability testing, analyzing results, and iterating on the design.

Discovery

The project scope is developed during the discovery phase, along with establishing the project's goals and objectives. This step includes conducting research, gathering requirements, and identifying potential obstacles and limitations.

Design

During the design stage, the solution is defined, and a comprehensive strategy is developed to guide the project's implementation. This stage involves creating wireframes, prototypes, and graphic designs to communicate the solution to stakeholders.

Delivery

During the delivery stage, the project is put into action, and the solution is delivered to the customer. This stage involves executing the plan and testing the solution.