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Design, Marketing 13 Oct 2024

Recent reports reveal that chatbots have become deeply integrated into the workforce and are now influencing everyday life. While companies continue to develop their own chatbots and AI tools, Google is racing to provide the best AI-powered services for its users. However, as consumers, how can we fully benefit from Google’s AI assistant?
What is Gemini?
Gemini is an AI tool developed by Google, designed to be a leading instrument in the fields of artificial intelligence (AI) and chatbots. It combines the capabilities of a chatbot with a Large Language Model (LLM).
Google continues to claim that Gemini is a free tool for all users, although some advanced features like Gemini Live will be limited to subscribers. Equipped with advanced processing power, Google guarantees that Gemini is able to knowledgeably perform tasks and other duties for the users with an assistant.
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What now differentiates Gemini, though, is that it can now have free-flowing conversations on other complex topics, too, using voice commands and not just typing. The feature also places it as a strong competitor to Apple's AI-enhanced Siri.
Powerful AI-powered tools from Google help consumers and businesses alike lighten the loads of their tasks and workflows. But how can you fully take advantage of them? Fear not, Projecx experts have summarized for you key tips that will go a long way in helping bring these tools into your work.
Gemini’s Language
Google has integrated four distinct Large Language Models (LLMs) into its AI:
- Gemini Flash: A lightweight model optimized for speed and efficiency.
- Gemini Ultra: The largest model, ideal for highly complex tasks.
- Gemini Pro: Described by Google as the best model for general performance across a wide range of tasks.
- Gemini Nano: A smaller model designed for on-device use.
Gemini Abilities
As we mentioned above, Gemini is an expanded umbrella of several AI features and functionalities that are delivered through various avenues. Despite having many more abilities to perform, it can also help you in your work. Some of the following are those abilities:
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Multimodal Understanding: Gemini can gracefully handle many types of diverse information and support more flexible and generalised information extraction on various tasks.
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State-of-the-Art Performance: Extensive testing and evaluation have been conducted on a wide range of academic benchmarks with state-of-the-art performance in tasks such as natural image, audio, and video understanding, mathematical reasoning, and coding.
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Efficiency: Gemini is optimised to perform well on diverse hardware from data centres down to mobile devices, thus being very suitable for a wide variety of applications.
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General-Purpose Capabilities: It can be used for the following tasks:
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Text Generation: These can be any format of creative text, such as poems, codes, scripts, musical pieces, emails, letters, etc.
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Translation: Translating languages and improving the quality of existing machine translations.
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Creative Content Writing: Condensed summaries of any factual topic or creative storyline.
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Answering Your Questions in an Informative Way: Summaries of factual topics or creative stories.
How Can Gemini Help Your Business?
Imagine having a personal assistant dedicated to your business—one that provides valuable insights, tips, and expert advice to elevate your work and sharpen your skills. Gemini helps you understand market trends, customer behavior, and offers a variety of strategies to help you achieve your goals. It’s like having a master chef handing you the perfect recipe for success!
Gemini can help in sailing:
Gemini analyzes the efficiency of sales campaigns. Further, it can deliver tailor-made close plans suited to your customer and your sales process. It can also enhance conversion rates by providing step-by-step guidance with milestones anchored in CRM data.
Gemini can help personalize customer interactions:
With Gemini, personalized content can be written in the blink of an eye: product descriptions, marketing materials, case studies, and whatnot. It also generates personalized sales proposals and presentations tailored to the needs and interests of every single prospect. Generative Gemini even makes suggestions for specific products or services based on a customer's past interactions and preferences.
Gemini can help create more accurate forecasts:
Gemini uses forecast data from current business trends to make its predictions. It will also analyze any potential gap in your sales pipeline and propose a course of action to get it back on track.
Gemini can help create close plans:
Closing can be one of the more gruelling parts of sales. Reports say 79% of the sales teams agree that personalization is hard to execute at scale, thus making the closing even more burdensome. Generative Gemini solves this by creating an action plan tailored to your customer and your sales process. It can also provide a bulleted summary of calls and identify customer sentiment, so you have better context for moving deals to close.
Gemini can enhance your communication
With generative Gemini, calls will be transcribed and summarized in just seconds. It flags important parts of conversations to help you notice the likes of objections, mentions of competitors, and attitudes on price, among others. Take a deep dive into what your team does right when it comes to sales calls and what they need to improve.
To sum up, Gemini can assist you not only in your business but also in your daily life. It can help improve your communication skills and act as a teacher, simplifying complex texts to make them more understandable. Gemini can also enhance your work by analyzing data, understanding client behaviour, and tracking leads.
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